DEVELOPING INNOVATIVE STRATEGIES
ACHIEVE SUSTAINABLE SUCCESS
Research suggests a leader’s visibility
directly impacts revenue. This
has far reaching implications for
both the buyer and the seller. The well informed customer is looking for an engaged organization that creates mindshare early in the sales cycle. Our position is that influence comes in forms of compelling thought leadership at the right time, to the right audience, with the right message and call to action.ller
Customers are looking for long term strategic relationships with suppliers for sustainable innovation. A supplier must now consider how to increase their efforts to nurture relationships and create advocacy with their customers. It is critical to provide a differentiated experience across every phase of the customer journey with consideration of what you say, when you say it and who you say it to.
The customer journey has changed and building advocacy can come at the beginning or the end of the buying cycle. Activating stories from delighted customers is valuable to accelerate engagement with prospective customers while advocating for your brand through the stories told.
R.O.W. Strategies LLC is located in Austin, Texas offering innovative strategies for customer-obsessed programs with a focus on the evolving needs of C-Suite executives, relationship marketers, and strategic sellers to achieve sustainable success.
Jessica Taylor, Founder of R.O.W. Strategies LLC has over 18 years cumulative experience in the functional areas of sales, marketing, and professional education. During her time in the technology industry she has recognized the shift in the buyer/seller relationship and the impact on the customer experience and realized the need for change is here - change in the approach to the customer that shifts the way people engage and do business differently by creating mutually beneficial value.