CXO Programs

CXO Programs

Research suggests a leader’s visibility directly impacts revenue. This has far reaching implications for both the buyer and the seller.  The well informed customer is looking for an engaged organization that creates mindshare early in the sales cycle. Our position is that influence comes in forms of compelling thought leadership at the right time, to the right audience, with the right message and call to action.

 

Building a CXO Program to elevate and accelerate engagement with influencers 

  • Research the top trends and topics that are most important to your customers and prospects.

  • Identify thought leaders in your industry and/or your organization that can share unique ideas and perspective on those trends and topics. 

  • Design content platform that enables your organization to have a thoughtful showcase of ideas and perspectives. 

  • Build a content bridge to your portfolio of products and/or services that allow customers to best assess what your organization can do to help them solve for a need they have.

  • Design a Speakers Bureau to support content activation and amplification at events, digitally, and in social channels to expand the reach for your organization.