Strategic Selling

Customers are looking for long term strategic relationships with suppliers for sustainable innovation. A supplier must now consider how to increase their efforts to nurture relationships and create advocacy with their customers. It is critical to provide a differentiated experience across every phase of the customer journey with consideration of what you say, when you say it and who you say it to.

Accelerate Pipeline & Time to Revenue 

  • Create a Target Account List to allow for focus on high propensity to buy companies

  • Build tools to support Strategic Account Planning

  • Build influencer roadmap through prospecting

  • Profile influencers 


Activate Strategic Selling 

  • Training: Social Insight Selling  

  • Coaching: Social Insight Selling, put into practice 

  • Deliver Insights: Content design and packaging to enable insight selling